Веб контент должен быть (по Якобу Нильсену):

  • short
  • scannable
  • to the point (rather than full of fluffy marketese)
  • answer users’ questions
  • use common language rather than made-up terms (this also improves search engine visibility, since users search using their own words, not yours)

Ссылка на очередные 10 о?ибок веб дизайна с SEO Blog.