Online Marketing Blog представляет интервью с профессиональным SEO-копирайтером Хитой Ллойд-Мартин. Она создает тексты для веба с 1995 года. Вот один из вопросов интервью и ответ:

What are some of the most common misconceptions you hear in regarding to writing search engine friendly copy?

That SEO-friendly copy is “too long,” is “keyword stuffed” and “won’t help conversions.” I used to hear these complaints much more often a few years back. Now, I think that folks have realized that their content really can help them gain search engine (and conversion) success – and it’s a necessary component to the optimization process.

Unfortunately, what I notice now is what I call the “Easy Bake Oven” approach to SEO copywriting. Writing for conversion isn’t emphasized at all – instead, it’s all about writing exactly 250 words, throwing in a few keyphrases, and sticking it all in HTML. If it could only be that easy! It’s sad, really, to see SEO shops promise “original copywriting” when they don’t employ experienced copywriters on staff. The purpose of copywriting is to help people take action. It’s about getting inside your customer’s head and figuring out what their pain points are – and then overcoming those objections with the copy. It’s writing in a tone and feel that resonates with your customer, helping them get to know and trust you. If your text is all about the keyphrases, and not about your customer. it’s not going to sell the way you want. It’s that simple.

Там же ответ Бобу Блаю не его скептицизм по отно?ению к SEO-копирайтингу.